Calculate Your WhatsApp Business API Costs by Country
Calculate exact Meta WhatsApp Business API conversation costs by country and message type. See per-message rates for marketing, utility, and authentication conversations — free calculator.
WhatsApp API Cost Calculator
Per Message
₹0.7392
Meta rate
Monthly Total
₹739.20
1,000 msgs
Yearly
₹8870
estimate
Important
These are Meta's conversation-based charges — paid directly to Meta from your Meta Business account. Reputoo charges a separate flat monthly subscription with zero per-message markup.
How to Use
- 1
Select the country your recipients are in
- 2
Choose the message type: Marketing, Utility, or Authentication
- 3
Set your estimated monthly message volume using the slider or presets
- 4
See the per-message cost and total monthly/yearly estimate instantly
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Get StartedFrequently Asked Questions
How does WhatsApp API pricing work?
Meta charges per "conversation" — a 24-hour window of messages. If you send multiple messages within 24 hours, it counts as one conversation. Rates vary by country and conversation type (marketing, utility, authentication).
What is the difference between marketing and utility messages?
Marketing messages promote your products/services. Utility messages are transactional — order confirmations, shipping updates, appointment reminders. Utility rates are significantly lower than marketing rates.
Why are some countries more expensive?
Meta uses tiered pricing based on regional economics and market development. Germany, UK, UAE, and Latin America are priced higher than South Asia (India, Pakistan, Bangladesh).
Are these costs charged by Reputoo?
No. These are Meta's conversation charges, billed directly by Meta to your Meta Business account (via your payment method on Meta). Reputoo charges a separate flat monthly subscription — zero per-message markup.
What is an authentication conversation?
Authentication conversations deliver one-time passcodes (OTPs) for login or verification. They have the same rate as utility messages in most countries and are not counted against marketing quotas.
How can I reduce my WhatsApp API costs?
Use utility templates for transactional messages instead of marketing. Batch messages within 24-hour windows to avoid multiple conversation charges. Use customer-initiated conversations (free for 24 hours after the customer messages you).
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