Audit Your Google Business Profile in 2 Minutes
Check 10 key Google Business Profile optimization factors and get an instant score out of 100. See your top 3 fixes to improve your local search ranking immediately.
Google Business Profile Audit Tool
Check every item that applies to your Google Business Profile:
How to Use
- 1
Open your Google Business Profile in another tab for reference
- 2
Check each optimization item that applies to your profile
- 3
Click "Show My Score" to see your score out of 100
- 4
Review your top 3 recommended fixes (highest-impact items first)
- 5
Implement the fixes and re-audit to track your improvement
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Get StartedFrequently Asked Questions
Why is Google Business Profile important for local SEO?
Your Google Business Profile controls how you appear in Google Maps and local search results. A fully optimized profile appears in more searches, gets more clicks, and builds more trust with potential customers. It is the single most impactful free SEO asset for any local business.
How long does it take to fully optimize a Google Business Profile?
An initial full optimization takes 2–4 hours: completing all fields, uploading photos, writing your description, adding Q&A, and connecting links. Ongoing optimization (weekly posts, responding to reviews) takes 30–60 minutes per week.
How many photos should I have on my Google Business Profile?
Minimum 10 photos: at least 1 logo, 1 cover, 3–5 interior, 3–5 product/service photos. Profiles with 100+ photos get significantly more views and direction requests. Add new photos every month to keep your profile fresh.
How often should I post on Google Business Profile?
At least twice per month. Google Posts appear in your profile for 7 days (Events last until the event date). Regular posts signal an active business and improve engagement. Post about offers, new services, seasonal promotions, or local events.
What's the difference between primary and secondary categories?
Your primary category is the most important — it determines which main searches you appear for. Secondary categories expand your visibility. For example, a hair salon's primary category might be "Hair Salon" with secondary categories like "Nail Salon" and "Beauty Salon" if they offer those services.
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